When it comes to choosing lingerie, women in India are getting more and more confident over the years. In fact, they no longer need to compromise with ordinary. They are getting more and more confident and bold and opening up in online lingerie sites. Today, lingerie has become Rs. 15000 Cr industry in India and the highest growing market in ladies apparel segment with the growth rate of around 15% per year.
By considering such a huge growth, several online retails ensure Accessibility, Variety and Rate to increase sales. You might be wondering whether bra fits your body or not? What if size differs? To help you out, you may find a size calculator in most lingerie shopping sites to know the correct size. Here are five of the topmost lingerie brands leading the Indian market.
Zivame is an entry-level but most popular online lingerie shop which entered the market in 2011. You can find huge range of lingerie brands in this one-stop shop. From bras and panties to nightwear and sportswear, you can find everything in stock here. You would definitely love the amazing discounts here on leading brands and daily wear. The company was founded by CEO Richa Kaur. She has experience in retail consulting. She realized that lingerie is unorganized and underserved category in India.
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The tagline clearly says “Love Yourself”. Amante is known as one of the most anticipated lingerie brand for Indian women. The owner of the brand is the largest intimate wear chain in Asia, MAS Holding. In 2007, the lingerie brand was launched in India. At Amante, there are two special parts about lingerie – latest international trends and use of world-class fabrics. Currently, it is available in 40 major cities like Mumbai, Delhi, and Bangalore etc. and has 40 manufacturing units across Sri Lanka with some of the world-leading clients like Marks & Spencer, Victoria’s Secret, Calvin Klein and Triumph. The brand offers bras in Padded & Non-Wired, Padded & Wired, Non Padded, Non-Padded and Wired and Non Wired patterns. Panties come in different styles like briefs, low rise, bridal and value packs.
The Mumbai-based lingerie brand started off on Link Road in 2005 as nightwear boutique before being launched as an online lingerie brand in the year 2012. Currently, the one-stop shop is offering around 900 products, including briefs, bras, swimwear, nightwear, accessories and shapers. The online space is pink just like its title. The words are appealing and soft. It is one of the most innovative lingerie brands in the country. The family of founder Karan Bahal has been engaged in apparel export and manufacturing business for around 3 decades.
Enamor is considered to be the hottest favorite brand among women. In Enamor, you can easily find subtle and sexy night gowns, leggings, bottoms, pyjamas and shorts. The brand was known to be the joint venture between Gokaldas Intimate-wear Pvt. Ltd and Barbara of France in 2003. Along with online, the brand is offered online over 1800 multinational brand outlets in the country. And they are also sold through distributors across the country. It is one of the best-fitting lingerie with some of the most perfect embroideries and fabric laces. You would truly love fabulous in Enamor lingerie. Enamor has the huge collection of Panties, Bras, Shapewear and Nightwear.
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Loveable can easily be described as sexy, cheap and best. The brand is famous for low price range and comfort fabric. The Daisy Dee brand from Loveable is a best brand among ladies. The brand entered the market in 1987 and has truly been fulfilling the discerning needs of women. The products are always offered in multi-brand outlets like Shoppers Stop and Lifestyle.
With the changing perceptions, the modern lady deserves to get treated with comfort and power so the stylish lingerie has truly been the important part of lifestyle and wardrobe.
This list of Indian bra includes some of the top portals and brands offering huge range of women’s inner wear. You may find various kinds of bras and panties offered in the market. You may prefer the brand you would like to wear. Hope you liked the list of these lingerie brands.