Apple Inc a multinational company headquartered in California is one of the most technologies driven company at the present age. This needs no introduction. Founded by none other than Steve Jobs on April 1976, Apple dealt with selling personal computers. Slowly developing, Apple has now become the largest among the technology companies. At present the company employs almost 100,000 permanent employees. Slowly increasing its product range Apple started manufacturing other items as well. The most popular among them are MacBook, Mac Mini, ipod, iphone, ipad, Apple watch, Apple TV and software. Although all Apple products are used worldwide by all types of customers there are some products that always remain customer’s first choice. In this article we will see the exclusive qualities of this company that makes it number one to customers.
Apple phones have the most unique hardware & software integration. The latest iphone 6s has some features which no android maker can think of. The new taptic engine feature that is introduced in iphone 6s is one of the most exciting and unique feature of the phone. This attribute helps the iphone users alone to experience the vibrations of the phone without knowing other people about it. This special quality makes vibrations of the phone more subtle.
According to the master Steve Jobs design is the way the product works and not how the product looks. This is the reason why Apple concentrates on minute details while developing a product. The screen resolution, RAM and other specific points are the key notes while building the product. Apple ensures its products are best at performing specific goals. Thus the final product formed is the result of a mixture of innovation with looks. This factor drags customers more towards Apple.
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The most important quality of Apple is their consistent nature. Whatever upgrades they do to their products the original look and feel is not disrupted. When a customer see a TV advertise even before the brand name pops out he knows that’s Apple. This makes them more unique and more likeable. Customers can easily connect to them. Whichever form they take buyers will find it familiar with its previous versions.
The most striking characteristic of this company is the continuous development that they undergo. They are never satisfied with one version of the product so they keep on adding new features to the existing ones and upgrade the product. People like change and hence this quality highly attracts customers. In September 2007 the 1st iphone was launched. Till now there have been 12 versions of iphone in the market each with a difference.
Apple products work just the way they have been advertised. This is another charming feature of the brand that attracts customers. Customers can easily go and get the same product that was promised to them during its marketing.
Apple is known for helping their customers. There are online forums and customer cares where customers can approach with their problems. Apart from these, in the company’s website there are varieties of manuals for different products. Customers can go through any of them to solve their doubts.
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If a customer belongs to an Apple family then he can save a lot of money. Up to six member of a family can share purchases from the Apple App store. Families can control their bill by asking their superiors for any particular app. When someone asks for any app then there comes an “Ask to Buy” option that allows one to control on the expenditure.
Thus, the above mentioned are some of the unique attributes of Apple that makes its products more likeable and wanted by customers. One can never be dissatisfied with Apple and that’s how it makes them one of the most wanted brands of the century.